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    <loc>https://www.kellyrogers.co.uk/blog/copywriting-tips/defining-your-brand-voice</loc>
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    <lastmod>2021-04-30</lastmod>
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    <lastmod>2021-04-30</lastmod>
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      <image:title>Blog - THE BIG PICTURE</image:title>
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    <lastmod>2021-04-30</lastmod>
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    <loc>https://www.kellyrogers.co.uk/blog/copywriting-tips/five-reasons-your-business-needs-a-blog</loc>
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    <lastmod>2021-05-05</lastmod>
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      <image:title>Blog - Five reasons your business needs a blog</image:title>
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      <image:title>Blog - Five reasons your business needs a blog</image:title>
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  <url>
    <loc>https://www.kellyrogers.co.uk/blog/case-studies/revolutionising-web-copy-glod-candles</loc>
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    <lastmod>2021-05-10</lastmod>
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      <image:title>Blog - Revolutionising web copy: my work for glØd candles</image:title>
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      <image:title>Blog - Revolutionising web copy: my work for glØd candles - The Client</image:title>
      <image:caption>GLØD is an independent London-based brand creating hand-poured soy candles in a range of signature scents. It’s owned by Joanna and Charlotte, two friends who became business partners in 2018 after discovering their shared frustration with the poor eco credentials of mass-produced candles. They decided to create their own candles using clean-burning soy wax, pure essential oils and recycled or reusable packaging. Initially, GLØD candles were sold at maker’s markets in and around London. But when the Covid-19 pandemic hit the UK in 2020, Jo and Charlotte were forced to pivot their business model and venture online much sooner than they’d planned to. And so it was that they suddenly found themselves in need of website copy and product descriptions!</image:caption>
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      <image:title>Blog - Revolutionising web copy: my work for glØd candles</image:title>
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      <image:title>Blog - Revolutionising web copy: my work for glØd candles</image:title>
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      <image:title>Blog - Revolutionising web copy: my work for glØd candles</image:title>
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  <url>
    <loc>https://www.kellyrogers.co.uk/blog/copywriting-tips/how-to-write-your-about-page</loc>
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    <priority>0.5</priority>
    <lastmod>2021-06-10</lastmod>
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      <image:title>Blog - How to write an About Page that connects with your ideal customer. - Make it stand out</image:title>
      <image:caption>Photo by S O C I A L . C U T on Unsplash</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1623184313106-AM9KH3U7MUNA0I7YCTM4/adam-solomon-WHUDOzd5IYU-unsplash.jpg</image:loc>
      <image:title>Blog - How to write an About Page that connects with your ideal customer. - Make it stand out</image:title>
      <image:caption>Photo by Adam Solomon on Unsplash</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How to write an About Page that connects with your ideal customer. - What if my business isn’t personality led?</image:title>
      <image:caption>If your company is an organisation, as opposed to a business with the owner as ‘the face’ of the brand, these same principles still apply to your About Page. The most successful company bios are those that humanise the organisation, tell the story of how the business was formed and ditch the corporate lingo in favour of a down-to-earth tone. And of course, it’s just as important to explain your mission and the benefits you offer your customers. The About Page I created for SuperChoir is a great example of how you can tick all these boxes when writing an About Page for an organisation.</image:caption>
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    <loc>https://www.kellyrogers.co.uk/blog/copywriting-tips/how-to-write-persuasive-ecommerce-product-descriptions</loc>
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    <priority>0.5</priority>
    <lastmod>2021-07-14</lastmod>
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      <image:title>Blog - How to write powerful e-commerce product descriptions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1623798345363-9WTWG69RD9H2MZ85W8T1/jordan-nix-su6w8v_JXwo-unsplash.jpg</image:loc>
      <image:title>Blog - How to write powerful e-commerce product descriptions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1623799453647-PQ3TQZLFALEWLSIIY5MA/nong-vang-9pw4TKvT3po-unsplash.jpg</image:loc>
      <image:title>Blog - How to write powerful e-commerce product descriptions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/blog/category/Website+Content</loc>
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  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/blog/category/Case+Studies</loc>
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  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/blog/category/Copywriting+Tips</loc>
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  <url>
    <loc>https://www.kellyrogers.co.uk/blog/tag/Website+Content</loc>
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  <url>
    <loc>https://www.kellyrogers.co.uk/about</loc>
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    <priority>0.75</priority>
    <lastmod>2021-06-13</lastmod>
    <image:image>
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      <image:title>About - hello, i’m kelly.</image:title>
      <image:caption>I’m a marketing-savvy copywriter with a passion for helping e-commerce businesses find their voice, tell their stories and sell their products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1623235097804-3CZRTZ2LCUQJD8LJOS2I/baby-natur-aNGHqUAITYc-unsplash.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Photo by Baby Natur on Unsplash</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1623235286293-UY5G3M22LT5R8E097YDI/anete-lusina-zwsHjakE_iI-unsplash.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Photo by Anete Lūsiņa on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1623235630201-X4P0I7M0XLO519T8CK1Z/john-schnobrich-2FPjlAyMQTA-unsplash.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Photo by John Schnobrich on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1592060646229-XCM6D6CL113GP4DQRSTT/DSC_5422+%28002%29.jpg</image:loc>
      <image:title>Home - Searching for a freelance e-commerce copywriter?</image:title>
      <image:caption>The marketing-minded sort, who creates click-coaxing copy and content? A super storyteller who can stop the scroll? A wicked wordsmith who will capture the essence of your brand and infuse every sentence with individuality? Hello! It’s me you’re looking for.</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/reviews</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-23</lastmod>
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      <image:title>Reviews</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1582670678614-Q45HOT8VXCZZMZ0U6PZY/Group1.png</image:loc>
      <image:title>Reviews</image:title>
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      <image:title>Reviews</image:title>
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      <image:title>Reviews</image:title>
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  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-08</lastmod>
    <image:image>
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      <image:title>Contact - Let’s Talk</image:title>
      <image:caption>I’m always delighted to chat about potential projects and would love to hear about your business and how I can help tell – and sell – your story. Please give me a call, drop me an email or send me an enquiry using the form below. Email: hello@kellyrogers.co.uk Phone: +44 (0)7968 441120</image:caption>
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  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/links-in-bio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1623315619625-OAT6OSMPGRQWPMJDXVU3/adam-solomon-WHUDOzd5IYU-unsplash.jpg</image:loc>
      <image:title>Quick Links - HOW TO WRITE AN ABOUT PAGE THAT CONNECTS WITH YOUR CUSTOMERS</image:title>
      <image:caption>Find out why your About Page is one of the most important pages on your website, and read my tips for writing copy that connects with your ideal customer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1621369421048-IERXNXHWNZA3JY071DJN/Untitled+design+%282%29.png</image:loc>
      <image:title>Quick Links - CLIENT REVIEWS</image:title>
      <image:caption>Find out what my clients say about working with me!</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1621368878949-DDRQ27ZN6GYXXAQCV39F/Untitled+design.png</image:loc>
      <image:title>Quick Links - WEB COPY FOR GLØD</image:title>
      <image:caption>Read about my work for GLØD candles, which included defining the brand voice and transforming their website copy and product descriptions.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1624440476527-CDWACJT0LJQQ6QJCXBAZ/igor-miske-Px3iBXV-4TU-unsplash.jpg</image:loc>
      <image:title>Quick Links - HOW TO WRITE POWERFUL E-COMMERCE PRODUCT DESCRIPTIONS</image:title>
      <image:caption>E-commerce product descriptions are one of the most powerful tools you have to convert browsers into buyers. Read my top tips for writing product copy that’s punchy, persuasive and easy to read.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1621369082505-EROO8DMC0SPC653Q50NJ/Untitled+design+%281%29.png</image:loc>
      <image:title>Quick Links - FIVE REASONS YOUR BUSINESS NEEDS A BLOG</image:title>
      <image:caption>Blogs are a powerful and inexpensive marketing tool that can be hugely beneficial to any business. Find out my top five reasons why every website needs a blog.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-16</lastmod>
  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/portfolio/offline-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-17</lastmod>
    <image:image>
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      <image:title>Portfolio - Offline Projects</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1608197097611-OH27YMWBDVUT3ILN8L3W/IMG_4272.jpg</image:loc>
      <image:title>Portfolio - Offline Projects</image:title>
      <image:caption>GLØD is an independent retailer of hand-poured soy wax candles in scents inspired by inspirational women. I’ve worked with them to develop their brand voice, craft web content and to write the copy for their care card, which is sent to customers with every order. Read it.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1587631051420-GBFGA7LEAXH4MCRHDBBK/1.jpg</image:loc>
      <image:title>Portfolio - Offline Projects</image:title>
      <image:caption>I was briefed to write packaging copy for a relaunch of one of Euro Food Brands’ major accounts, Nature’s Path cereals. The project demanded fresh and punchy copy for Mesa Sunrise and Maple Sunrise, ensuring that it worked within the very tight parameters of nutritional compliance. Read it.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1583755326852-5P7TJXJPCY5U9U8PZLWH/download+%283%29.png</image:loc>
      <image:title>Portfolio - Offline Projects</image:title>
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      <image:title>Portfolio - Offline Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1583364724793-EFRC28SGRX8IVRJ8EIEJ/M%26P.png</image:loc>
      <image:title>Portfolio - Offline Projects</image:title>
      <image:caption>I was commissioned to craft copy for a six-page postcard for London-based solicitors Miles &amp; Partners. The aim was to advertise their services as part of an employee-benefit scheme, with a tone of voice that would speak to City HR managers without compromising the firm’s modern and unstuffy approach. Read it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1587738367256-614B2L6WDLOTH030YWAQ/1%252B%2525283%252529.jpg</image:loc>
      <image:title>Portfolio - Offline Projects</image:title>
      <image:caption>I was commissioned by retail interior designers Jamieson Smith Associates to create copy for a full-page advert in the industry magazine Leisure, Design &amp; Build. I also worked on JSA’s yearbook, writing about various projects to showcase some of their best work. Read it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1583277095882-4J1DH8BA58L4KYGMQIPI/JSA+logo.jpg</image:loc>
      <image:title>Portfolio - Offline Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1583278499704-892WUPZTWR5IVS88IHE1/TCC.png</image:loc>
      <image:title>Portfolio - Offline Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1583278417112-YM402BDLBIZ5IQYJ1AAH/Goodness+Gang.png</image:loc>
      <image:title>Portfolio - Offline Projects</image:title>
      <image:caption>TCC is a global business that delivers loyalty strategies and campaigns for clients to drive sales and customer engagement. Since 2013 I’ve worked on a number of campaigns for TCC, developing copy for the marketing collateral that is used to sell into retailers the world over. Read it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1587640892558-1H0L44WDFFMYX31NMTR4/UX2_Military_Inspired_Development.png</image:loc>
      <image:title>Portfolio - Offline Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1587641294594-NUDB6AYYYG9M8BXINVTN/image003.png</image:loc>
      <image:title>Portfolio - Offline Projects</image:title>
      <image:caption>UX2 delivers military-inspired events, training and adventures across a range of sectors. I was briefed to write copy for a leaflet that was distributed at a teaching conference to explain what the company offers. Read it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/portfolio/product-descriptions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1607336787904-QKB0RLCB89HA8LAG88TK/image003.jpg</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
      <image:caption>GLØD is an independent brand that makes hand-poured soy wax candles. In July 2020, I was selected to develop their brand voice and create product descriptions for each of their signature blends. The goal was to capture the spirit of the brand and convey the fact that each fragrance pays tribute to an inspirational woman in a really unique way. Read some examples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1607335800729-78D3WD7GWP7U4VF8X2WJ/GLOD_LOGO-v2_140x.png</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1581517393461-C8RIZAD0XCYN2E3FTBHO/Picture8.png</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
      <image:caption>I’ve worked with the Barbour team since 2013, creating hundreds of product descriptions for every new-season collection. Read some examples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1583486518685-WCK8XI8PR2OJZ9OEQHTM/Barbour.jpg</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1581341609458-IKZ5O2HJR92SFUHCYP20/download.png</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1581341766500-18EG0BALUG9OW8NATHWL/joules-script-2019.png</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1581517448129-WLP6TMOC5GM6SLVNZUM5/Picture9.png</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
      <image:caption>I work directly with the Joules in-house team to create product descriptions across all departments, ensuring that each one delivers the brand’s distinctive tone of voice. Read some examples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1583411752928-RG70TTMLDNX6UJWAB5Z9/Picture1.png</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
      <image:caption>Siblinc is the world’s only agency dedicated to product descriptions for the fashion industry. I work with them on a weekly basis as a Lead Copywriter, creating descriptions for a wide range of clients with varying TOVs. Read some examples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1581344393231-93I9RZCC9T386UBN5B21/Siblinc_Fashion_logo_png-e1547648422749.png</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1581517541580-B7Q9KAD7ZH791J7IOG5D/Picture11.png</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
      <image:caption>I was briefed to refresh the product descriptions for the Tug-E-Nuff range of own-brand toys, injecting personality into each one while protecting the brand’s authority. Read some examples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1581433056853-H3AZ78D28TL0ZBEPE2DB/T-E-N-logo_200x.png</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1583756308581-HWWXFZRNRO45USCDS1K5/Next.jpg</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1581517629923-SQ6VYJPZL9CLORAVFNL5/Picture12.png</image:loc>
      <image:title>Portfolio - Product Copy</image:title>
      <image:caption>I worked with Next’s agency partner, Barnaby Benson, to create hundreds of product descriptions across menswear, womenswear, kidswear and home. The TOV needed to be clean, concise and precise. Read some examples.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/portfolio/website-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1616531297401-5UBIV946SGGHF6DVAZP6/image003.jpg</image:loc>
      <image:title>Portfolio - Website Content</image:title>
      <image:caption>Superchoir began life as a physical choir in Cardiff Bay. When the Covid-19 pandemic hit in 2020, the group was forced to stop performing together and instead took their sessions online. The online choir quickly gathered momentum and gained members from all over the world. I helped the Superchoir team by creating new web copy to energise their online presence. Read it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1616530547029-14I3OMFS2W1OCSZ5RI82/IMG_5533.JPG</image:loc>
      <image:title>Portfolio - Website Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1607335800729-78D3WD7GWP7U4VF8X2WJ/GLOD_LOGO-v2_140x.png</image:loc>
      <image:title>Portfolio - Website Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1607336787904-QKB0RLCB89HA8LAG88TK/image003.jpg</image:loc>
      <image:title>Portfolio - Website Content</image:title>
      <image:caption>GLØD is an independent retailer of hand-poured soy wax candles in scents inspired by inspirational women. During the Covid-19 pandemic, the founders took the business online and I began working with them; first to develop and define their brand voice and then to craft content and product descriptions for their new website. Read it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1593172740241-LZI1IJE4HUWDMKTJ832N/image003.jpg</image:loc>
      <image:title>Portfolio - Website Content</image:title>
      <image:caption>I was commissioned by Pride of Britain Hotels’ agency partner, Standout, to write aspirational introductions for three additions to their collection of luxury and boutique hotels. My copy was also used in an email campaign to their customer database. Read it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1593171186495-WAMDMQUCZUKQQFHUZCOE/download+%281%29.png</image:loc>
      <image:title>Portfolio - Website Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1608159948154-XNEB3FU7UREIGF5HC2K1/image001.png</image:loc>
      <image:title>Portfolio - Website Content</image:title>
      <image:caption>I was appointed by the owners of One Fyfe in New Zealand to create copy for their revamped website. The goal was to reposition them as a lifestyle brand offering luxury accommodation at Waihi beach alongside unique dining experiences and an online shop selling distinctive homewares, clothing and accessories. Read it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1581547972401-JQWC36P889TEQ7CN4ONB/OneFyfe_TransparentBG.png</image:loc>
      <image:title>Portfolio - Website Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1587589158533-53KQLBCS7LI7TO0QP6E7/image004.jpg</image:loc>
      <image:title>Portfolio - Website Content</image:title>
      <image:caption>Working with their agency partner, Standout, I created fresh, keyword-rich content for category pages on a new website for furniture brand Collingwood Batchellor. Read it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1587632444002-715M0D7KL20OI5OEQOX5/CB.jpg</image:loc>
      <image:title>Portfolio - Website Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1582584913319-QZ0KCALQNX1DTQWD2GO1/fitness+mad.jpg</image:loc>
      <image:title>Portfolio - Website Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1582585395321-0Y4B64YHV8V2P95ES9JG/Fitness+Mad.png</image:loc>
      <image:title>Portfolio - Website Content</image:title>
      <image:caption>I was briefed to create introductory copy for a selection of web pages focusing on different types of exercise equipment. The aim was to work in valuable keywords while keeping the tone of voice natural and informative. Read it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1583486459059-9CRDNNT5FFBZREB0FGEK/Barbour.jpg</image:loc>
      <image:title>Portfolio - Website Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1582672537036-4I64HON5Q6IGQDRDM8YZ/Web+Banner+Barbour.png</image:loc>
      <image:title>Portfolio - Website Content</image:title>
      <image:caption>I’ve created banners for Barbour.com to provide an overview of new collections and seasonal highlights, giving the customer a feel for the inspiration, styling or theme of each capsule. Read some examples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1582754819687-0292IT7F58FOZYNH9EJH/Docdata.png</image:loc>
      <image:title>Portfolio - Website Content</image:title>
      <image:caption>Working with their agency partner, Cognition, I created banner copy to highlight key service areas on Docdata’s UK website. Read some examples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1582754868345-ZTDSR6F1GU75WC4LJ2CG/docdata.png</image:loc>
      <image:title>Portfolio - Website Content</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kellyrogers.co.uk/portfolio/blogs-articles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1616536591620-TGO8ROJFQ5FS9QCDVPHI/image003.jpg</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
      <image:caption>Pattie &amp; Co. is an independent retailer of versatile, vibrant and joyful muslin products made from 100% GOTS-certified organic cotton. I was commissioned to write SEO-friendly blog posts on a range of subjects. Read them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1616533341746-0N4DTEYGWJF00ZMN1GHD/pattie.png</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1607336787904-QKB0RLCB89HA8LAG88TK/image003.jpg</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
      <image:caption>GLØD is an independent retailer of hand-poured soy wax candles in scents inspired by inspirational women. During the Covid-19 pandemic the founders took the business online and I’ve been working with them on various copywriting projects ever since, including blogs and social posts. Read them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1607335800729-78D3WD7GWP7U4VF8X2WJ/GLOD_LOGO-v2_140x.png</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1596573460669-H2HQI2THGPH91WC7G1WM/roomes-logo.png</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1596574146996-U0FE907UR3KHB2UFO6DO/image003.jpg</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
      <image:caption>I was commissioned by Roomes’ agency partner, Standout, to write original blog articles on a number of topical themes to support their product collections. Read them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1585668072445-7VCBLL1236FBK37WMBAS/Barbour+Blogs.png</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
      <image:caption>I’ve written a number of blogs and articles for Barbour.com, with subject matter ranging from divot stomping to dog-friendly dining! Read some examples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1583758936600-OE24O8HS0TWOGEYZSTDQ/Barbour.jpg</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1584139891962-V7JK9Q16N4JWMPC4NTBO/SDi+logo.png</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1584139845315-75WCFAC2QCMZ2GWP2EDL/1%2B%25282%2529.jpg</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
      <image:caption>Working with their agency partner, Mighty, I created a case study for SDI to showcase some of the work they’ve done for Marks &amp; Spencer stores. Read it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1585667749396-F1K7H28D7LUO02HB28OP/Webbs.png</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
      <image:caption>I was briefed to write a collection of blogs for Webbs Motor Caravans on various topics that would appeal to their audience. Read some examples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e282c6141c02348c27d8c74/1583878391407-0B0952GYFVXOD77Y4DFP/logo.png</image:loc>
      <image:title>Portfolio - Blogs &amp; Articles</image:title>
    </image:image>
  </url>
</urlset>

